Detailed Conference Program

Opening Remarks

Coffee Break

Dinner Reception

3rd Plenary Session

Speakers:

Jagdish Bhagwati

(Columbia University, USA)

Pietra Rivoli

(McDonough School of Business, Georgetown University, USA)

4th Plenary Session

CSR in the Pharma Industry - Vision and Specific Trends
Focus on Access to Medicine: Responsibility or Opportunity?

Panel Discussion

Chair:

Jürgen Peukert

(Partner, Ernst & Young Life Sciences Practice, Germany)

Speakers:

Klaus Brill

(Vice President Corporate Commercial Relation, Bayer Schering Pharma AG , Germany)

Liese Kingo

(Executive VP & Chief of Staffs, Novo Nordisk, Denmark)

Wim Leereveld

(Chairman, Access to Medicine Foundation, The Netherlands)

Klaus M. Leisinger

(President and Executive Director, Novartis Foundation for Sustainable Development, Switzerland)

Lukas Pfister

(Director External Affairs, Merck Sharp & Dohme, Germany)

Thomas Saugnac

(CSR & Access to Medicine Advisory Leader, EMEIA, Ernst & Young Life Sciences Practice, France)

Breakout Sessions

The Role of Business in the Climate Change Debate

Chair:

Thomas Koenen

(Head of Office Berlin, Econsense, Germany)

Speakers:

Eelco Smit

(Environmental Manager, Epson Europe B.V. , The Netherlands)

Christian Katholnigg

(Director, CSR Company GmbH, Austria)

Gerhard Praetorius

(Head of Coordination CSR and Sustainability, Volkswagen AG, Germany)

Wolfgang Weber

(Head of Energy and Climate Policy, Corporate & Governmental Relations, BASF SE, Germany)

Fighting Against Corruption

Chair:

Joachim Schwalbach

(Director, Institute of Management, Humboldt-Universität zu Berlin, Germany)

Speakers:

Constance Hybsier

(Program Officer, UNDP, Vietnam)

Peter Eigen

(Chairman of the Board, Extractive Industries Transparency Initiative (EITI), Germany)

Joachim Schwalbach

(Director, Institute of Management, Humboldt-Universität zu Berlin, Germany)

Creating Corporate Coherence Across a Diverse Global Economy and Society

Chair:

Eva Maria Höller-Cladders

(Senior Vice President International Affairs, Robert Bosch GmbH, Germany; Adjunct Professor of Organizational Behavior, Carnegie Mellon University, Pittsburgh (PA), USA)

Speakers:

Stefan Bergheim

(Senior Economist, Macro Trends, Deutsche Bank Research, Germany)

Priscilla Reis

(College of Business, Idaho State University, USA)

Katharina Spieß

(Amnesty International Section Germany e.V., Germany)

The Role of CR in Implementing Strategies of Development Cooperation

Panel Discussion

Chair:

Toby Webb

(Editor Ethical Corporation Magazine, UK)

Speakers:

Susanne Dorasil

(Head of Division Economic policy, financial sector , Federal Ministry for Economic Cooperation and Development (BMZ), Germany)

Sunil Geness

(Head of Corporate Affairs, SAP Africa, South Africa)

Kristina Steenbock

(Deputy Chairwoman, Germanwatch, Germany)

Julia Steets

(Associate Director, GPPi, Germany)

Ratings and Rankings - What is Their Role in Fostering Corporate Responsibility?

Chair:

Derick De Jongh

(Associate Professor in Business Management, UNISA Centre for Corporate Citizenship, South Africa)

Speakers:

Derick De Jongh

(Associate Professor in Business Management, UNISA Centre for Corporate Citizenship, South Africa)

Jacques Igalens

(University of Toulouse 1 - IAE, France)

Assâad El Akremi

(LIRHE, France)

Frédérique Dejean

(University of Toulouse 1 - IAE, France)

Jana Gebauer

(Institute for Ecological Economy Research, Germany)

Esther Hoffmann

(IÖW, Germany)

Redesigning Corporate Governance for the 21st Century

Panel Discussion

Chair:

Allen L. White

(Vice President and Senior Fellow, Tellus Institute, USA)

Speakers:

Kent Greenfield

(Boston College School of Law, USA)

Jared Harris

(University of Virginia, USA)

Maurizio Zollo

(Bocconi University, Italy)

Edward Freeman

(University of Virginia, USA)

Liese Kingo

(Executive VP & Chief of Staffs, Novo Nordisk, Denmark)

Shann Turnbull

(Dep. of Government and International Relations, University of Sydney , Australia)

The Role of Corporate Governance in Fostering Responsible Behaviour (I)

Chair:

Christian Kirchner

(Humboldt-University Law School, Germany)

Speakers:

Heiko Spitzeck

(Cranfield School of Management, Doughty Centre for Corporate Responsibility, United Kingdom)

David Grayson

(Cranfield School of Management, Doughty Centre for Corporate Responsibility, United Kingdom)

Ashok Krishnan

(Cranfield School of Management, Doughty Centre for Corporate Responsibility, United Kingdom)

Bo Rothstein

(August Röhss Chair in Political Science, University of Gothenburg, Sweden)

Till Talaulicar

(Technical University of Berlin, Germany)

CSR as a Differentiating and Success Factor

Chair:

Daniel Smuda

(CEO, Tivona Partners, Germany)

Speakers:

Kai Falk

(Director Corporate Affairs, InBev Germany Holding GmbH, Germany)

Anke Steinbach

(STEINBACH STRATEGIEN, Germany)

Daniel Smuda

(CEO, Tivona Partners, Germany)

Anja Schwerk

(Humboldt-Universität zu Berlin, Institute of Management)

Joachim Schwalbach

(Director, Institute of Management, Humboldt-Universität zu Berlin , Germany)

Responsible Management Education: Partnership and Dialogue

Chair:

Andreas Rasche

(Helmut-Schmidt-University Hamburg, Germany)

Speakers:

Alison Kemper

(Rotman School of Management, University of Toronto, Canada)

Roger Martin

(Rotman School of Management, University of Toronto, Canada)

Ingo Pies

(Martin-Luther-University Halle-Wittenberg, Germany)

Stefan Hielscher

(Martin-Luther-University Halle-Wittenberg, Germany)

John Betton

(University of Wisconsin-La Crosse)

Breakout Sessions

Voluntary Initiatives and Commitments: Complement or Obstacle? (I)

Chair:

Daniel Smuda

(CEO, Tivona Partners, Germany)

Speakers:

Christopher Kaan

(Freie Universität Berlin, Germany)

Daniel Kinderman

(Cornell University , USA)

Katharina Schmitt

(Öko-Institut e.V., Germany)

Franziska Wolff

(Öko-Institut e.V., Germany)

Regine Barth

(Öko-Institut e.V., Germany)

The United Nations Global Compact - A Platform for Innovation?

Chair:

Matthias Stausberg

(Spokesperson, UN Global Compact Office, United Nations, USA)

Speakers:

Andreas Rasche

(Helmut-Schmidt-University Hamburg, Germany)

Lothar Rieth

(TU Darmstadt, CSR-Projekt, Germany)

Gerhard Praetorius

(Head of Coordination, CSR & Sustainability, Volkswagen AG, Germany)

Jörg Hartmann

(Executive Director, Center for the Cooperation with the Private Sector, GTZ, Germany)

The Ethical Consumer - Does he Really Exist?

Chair:

Timothy Devinney

(Australian Graduate School of Management, Australia)

Speakers:

Uwe Bergmann

(Sustainability/CSR Management, Henkel AG & Co. KGaA, Germany)

Timothy Devinney

(Australian Graduate School of Management, Australia)

Bert Scholtens

(University of Groningen, The Netherlands)

Employment Rights - Their Role and Their Advocates in the CSR Debate

Chair:

James Martin

(Wayne State University, USA)

Speakers:

James Martin

(Wayne State University, USA)

Jenell Wittmer

(University of Toledo, USA)

Sigurt Vitols

(WZB - Social Science Research Center Berlin, Germany)

Sabrina Zajak

(Max Planck Institute for the Study of Societies, Germany)

Sigrid Quack

(Max Planck Institute for the Study of Societies, Germany)

Jana Gebauer

(Institute for Ecological Economy Research, Germany)

Beate Zimpelmann

(Hochschule Bremen, Germany)

The Role of NGOs in the CSR Debate

Chair:

Silke Ramelow

(Board of Directors, BildungsCent e.V., Germany)

Speakers:

Daniel Arenas

(ESADE Business School-Universitat Ramon Llull, Spain)

Josep M. Lozano

(ESADE Business School-Universitat Ramon Llull, Spain)

Laura Albareda

(ESADE Business School-Universitat Ramon Llull, Spain)

Arun Jain

(Heilbronn Business School, Germany)

Karin Siegmund

(Head of Corporate Fundraising, Save the Children Deutschland e.V., Gemany)

The Role of Corporate Governance in Fostering Responsible Behaviour (II)

Chair:

Joachim Schwalbach

(Director, Institute of Management, Humboldt-Universität zu Berlin, Germany)

Speakers:

Markus Beckmann

(University of Halle-Wittenberg, Germany)

José Luis Fernández Sánchez

(University of Cantabria, Spain)

Ladislao Luna Sotorrío

(University of Cantabria, Spain)

Dorothee Lauter

(Freie Universität Berlin, Germany)

Dagmar Eberle

(Freie Universität Berlin, Germany)

The Role of Partnerships in Fostering Corporate Responsibility – The Case of Countries in Transition (II)

Chair:

P. D. Jose

(Indian Institute of Management, India)

Speakers:

P. D. Jose

(Indian Institute of Management, India)

Andrea Liese

(Humboldt-Universität zu Berlin - Institute for Social Science, Germany)

Marianne Beisheim

(Freie Universität Berlin/SFB 700, Germany)

Michael Metzger

(INCAE Business School, Costa Rica)

Lawrence Pratt

(Professor, INCAE Busines School, Costa Rica)

Juliano Flores

(INCAE Business School, Costa Rica)

CSR in Small- and Medium-Sized Enterprises (SME)

Chair:

Joan T. A. Gabel

(College of Business, Florida State University, USA)

Speakers:

Joan T. A. Gabel

(College of Business, Florida State University, USA)

Mark Simon

(School of Business Administration, Oakland University, USA)

Susan M. Houghton

(North Carolina A&T State University, USA)

Carmen Giese

(Project Manager, TÜV Rheinland Akademie GmbH, Germany)

Nils Bader

(Director, outermedia GmbH, Germany)

Simone Klein

(Katholische Universität Eichstätt-Ingolstadt, Germany)

Kristin Vorbohle

(Institut Unternehmensführung (Institute for Management, CSR-NEWS.net, Germany)

Responsible Sponsoring - The CSR-Approach on Sport Sponsoring. Balancing Act Between Local Demands and Global Challenges.

Chair:

Norbert Taubken

(Business Director, Scholz & Friends Reputation, Germany)

Speakers:

Christiane Stöhr

(Business Director, Scholz & Friends Reputation, Germany)

Clemens Mulokozi

(Representative of S20 – the Sponsors´ Voice, Germany)

Uwe Kleinert

(Head of CR, CocaCola Germany)

Christian Jäger

(Senior Director, Hertha BSC / Sportfive , Germany)

Responsible Management Education: From Innovating Curricula to Changing Mindsets: The Example of "Giving Voice to Values"

Speaker:

Mary C. Gentile

(Business consultant and former faculty member, researcher and administrator at the Harvard Business School, USA)

Breakout Sessions

Brothers in Arms? Enhancing Roles of Public Policy and Business in Corporate Responsibility

Panel Discussion

Chair:

Anna Peters

(Project Manager , Bertelsmann Stiftung, Germany)

Speakers:

Anke Hassel

(Hertie School of Governance, Germany)

Heinz-Dieter Koeppe

(Senior Advisor, Business Social Compliance Initiative (BSCI), Germany)

Norbert Otten

(Director Policy Issues & CSR, External Affairs & Public Policies, Daimler AG, Germany)

Boleslaw Rok

(CSR expert for the Polish government, Prof at Business Ethics Centre Leon Kozminski Academy, Warsaw, CSR expert for UNDP Poland, Poland)

Responsible Investment: From SRI to Mainstream, from Divestment to Engagement?

Chair:

Ralph Thurm

(Director Sustainability Strategies, Deloitte, The Netherlands)

Speakers:

Julia Roloff

(ESC Rennes School of Business, France)

Ralph Thurm

(Director Sustainability Strategies, Deloitte, The Netherlands)

Annika Wythes

(University of Leiden, The Netherlands)

When Corporate Responsibility Evolves to Governance – The Stages of Corporate Responsibility/Corporate Citizenship

Chair:

Philip H. Mirvis

(Senior Research Fellow , The Boston College Center for Corporate Citizenship, USA)

Speakers:

Angelika Bullinger

(Institute for Innovation & Value Creation, Friedrich-Alexander-University Erlangen-Nuernberg, Germany)

Erik Hansen

(Technische Universität München, Germany)

Ralf Reichwald

(Technische Universität München, Business School, Institute for Information, Organisation and Management, Germany)

Sylvia Ciesluk

(Boston College Center for Corporate Citizenship, Research Associate, USA)

Kwang Ryu

(Research Associate, Boston College Center for Corporate Citizenship, USA)

CSR-Strategy of MNC: Think Global Act Local?

Chair:

Uwe Bergmann

(Sustainability/CSR Management, Henkel AG & Co. KGaA, Germany)

Speakers:

Guillaume Arama

(Veolia Water, France)

Sylke Freudenthal

(Veolia Wasser, Germany)

Berengere Lagraulet

(Veolia Water, France)

Ralf Barkemeyer

(Queen's University Belfast, United Kingdom)

Frank Figge

(Queen's University Belfast, United Kingdom)

Elvira Haezendonck

(Vrije Universiteit Brussel (Free University of Brussels), Belgium)

Paul Brugman

(Vrije Universiteit Brussel (Free University of Brussels), Belgium)

Michaël Dooms

(Vrije Universiteit Brussel (Free University of Brussels), Belgium)

Alain Verbeke

(Vrije Universiteit Brussel (Free University of Brussels), Belgium)

The Impact of Country and/or Industry Differences on CSR

Chair:

Chris Pinney

(Director Research and Policy , The Boston College Center for Corporate Citizenship, USA)

Speakers:

Matthew Grimes

(Vanderbilt University - Owen Graduate School of Management, USA)

Gregory Jackson

(University of Bath, United Kingdom)

Androniki Apostolakou

(King's College London, United Kingdom)

Vesela Veleva

(The Boston College Center for Corporate Citizenship, USA)

Christopher Pinney

(The Boston College Center for Corporate Citizenship, USA)

Bradley Googins

(The Boston College Center for Corporate Citizenship, USA)

Phillip Mirvis

(The Boston College Center for Corporate Citizenship, USA)

How to Communicate CSR (III)

Chair:

Christian Ramthun

(Deputy Chief of the Berlin Office and CSR-Expert of "WirtschaftsWoche", Verlagsgruppe Handelsblatt GmbH, Germany)

Speakers:

Peter Conlon

(CEO, ammado Internet Services Ltd., Ireland)

Anna Kupka

(co-founder, ammado Internet Services Ltd., Ireland)

Barbara Roder

(Technische Universität München, Germany)

Alexander Bassen

(Universität Hamburg, Germany)

Robert Fekl

(Deputy of Media Analysis, AUSSCHNITT Medienbeobachtung , Germany)

5th Plenary Session

Speakers:

Edward R. Freeman

(Elis and Signe Olsson Professor of Business Administration, University of Virginia, USA)

Sandra Waddock

(Professor of Management, Boston College, USA)

6th Plenary Session: Open Discussion

The Political Role of the Corporation - Perspectives on Contemporary CSR

Panel Discussion

Chair:

Dirk Matten

(Hewlett Packard Chair in CSR, Schulich School of Business, York University, Canada)

Speakers:

Edward R. Freeman

(Elis and Signe Olsson Professor of Business Administration, University of Virginia - The Darden School, USA)

Andreas Scherer

(Chair of Foundations of Business Administration and Theories of the Firm, University of Zurich, Switzerland)

Grahame Thompson

(Professor of Political Economy at the, Open University, UK)

Breakout Sessions

Voluntary Initiatives and Commitments: Complement or Obstacle? (III)

Chair:

Bernhard Ungericht

(Graz University - Institute for International Management, Austria)

Speakers:

Bernhard Ungericht

(Graz University - Institute for International Management, Austria)

Thomas Korenjak

(Institute for International Management, Graz University, Austria)

Dirk Raith

(Institute for International Management, Graz University, Austria)

Anja Bundschuh

(Director Government Relations Europe, eBay International AG, eBay International AG, Switzerland)

Wolf Osthaus

(European Legislative Counsel & Head of Government Relations, eBay GmbH, Germany)

Birgit Spiesshofer

(Partner, Hengeler Mueller Law Firm, Germany)

Multi-Stakeholder Initiatives: Governance and Legitimacy in a Changing World

Panel Discussion

Chair:

Franziska Humbert

(Policy Advisor Labour Rights, Oxfam Deutschland e. V., Germany)

Speakers:

Paul Bendix

(Executive Director, Oxfam Deutschland e.V., Germany)

Heinz-Dieter Koeppe

(Senior Advisor, Business Social Compliance Initiative (BSCI), Germany)

Auret van Heerden

(President and CEO, Fair Labor Association, USA)

Allen L. White

(President and Senior Fellow, Tellus Institute and Chair GAN-Net, USA)

Is the Bottom of the Pyramid (BOP) Approach a Solution for Helping to Relieve the Poor?

Chair:

P. D. Jose

(Indian Institute of Management, India)

Speakers:

Christina Gradl

(Martin-Luther-Universität Halle-Wittenberg, Germany)

Ingo Pies

(Department of Economic Ethics Martin-Luther-University Halle-Wittenberg, Germany)

Michael Anthony

(Project Manager Microinsurance, Allianz SE , Germany)

Delphine Bazalgette

(Project Manager, Planet Finance)

Trond Randøy

(University of Agder, Norway)

Roy Mersland

(University of Agder, Norway)

Øystein Strøm

(Østfold University College, Norway)

The Role of Business in a New Social Contract

Chair:

Chris Pinney

(Director Research and Policy , The Boston College Center for Corporate Citizenship, USA)

Speakers:

Michael Bürsch

(Member of Parliament (Deutscher Bundestag), Germany)

Susanne Lang

(Executive Director, CCCD - Center for Corporate Citizenship Deutschland, Germany)

Sabine Mirkovic

(Europa-Universität Viadrina Frankfurt Oder, Germany)

The Role of Partnerships in Fostering Corporate Responsibility – Challenges and Success Factors (I)

Discussion Panel

Chair:

Silke Ramelow

(Board of Directors, BildungsCent e.V., Germany)

Speakers:

Federico Addiechi

(Director of Corporate Social Responsibility, FIFA (Fédération Internationale de Football Association), Switzerland)

Konstanze Carreras

(Corporate Communication - Social Responsibility, BMW Group, Germany)

Jürgen Griesbeck

(Managing Director, streetfootballworld gGmbH, Germany)

Kathrin Wieland

(Director, Save the Children Deutschland e.V., Germany)

CSR and Firm Reputation: Antecedents, Processes and Outcomes

Chair:

Jonathan Doh

(Director, Center for Global Leadership, Villanova University , USA)

Speakers:

Chris Deri

(Executive Vice President and Global Leader of CSR & Sustainability, Edelman Public Relations, USA)

Manfred Schwaiger

(Ludwig-Maximilians-Universität München - Institute for Market-based Management (IMM), Germany)

Ray Taylor

(Murphy Professor of Marketing and Director, Corporate Social Responsibility Strategic Initiative Group, Villanova University, USA)

The Equator Principles - A Voluntary Code of Environmental Standards in the Banking Industry

Chairs:

Cynthia Williams

(Osler Chair in Business Law , Osgoode Hall Law School York University , USA)

John Conley

(Willian Rand Kenan Jr. Professor of Law , University of North Carolina at Chapel Hill - School of Law, Canada)

Speakers:

Jane Murungi

(Research Fellow , Osgoode Hall Law School - York University, Canada)

Bert Scholtens

(University of Groningen, The Netherlands)

Cynthia Williams

(Osler Chair in Business Law , Osgoode Hall Law School York University , USA)

John Conley

(Willian Rand Kenan Jr. Professor of Law , University of North Carolina at Chapel Hill - School of Law, Canada)

How to Communicate CSR (II)

Chair:

Thomas Wimmer

(Partner, Brunswick Group)

Speakers:

Tim Breitbarth

(University of Otago, New Zealand)

Andrea Insch

(University of Otago, New Zealand)

Phil Harris

(University of Otago, New Zealand)

Anne Eckert

(Research Assistant, Humboldt-Universität zu Berlin, Institute of Marketing, Germany)

Anna-Maria Schneider

(Humboldt-Universität zu Berlin, Institute of Management, Germany)

Lutz Hildebrandt

(Director, Institute of Marketing, Humboldt-Universität zu Berlin, Germany)

Xi Liu

(School of Economics and Management, Tsinghua University, China)

Thomas Wimmer

(Partner, Brunswick Group)

Educating for Tomorrow - The Progress and Potential of Integrating CSR & SD in Management Education

Chairs:

Jacques Igalens

(University of Toulouse 1 - IAE, France)

Jan Jonker

(Nijmegen School of Management, The Netherlands)

Speakers:

Jan Jonker

(Nijmegen School of Management, The Netherlands)

Salme Nasi

(University of Tampere, Finland)

Wolfgang Stark

(University of Duisburg-Essen, Germany)

Jacques Igalens

(University of Toulouse 1 - IAE, France, France)

Breakout Sessions

Voluntary Initiatives and Commitments: Complement or Obstacle? (II)

Chair:

Birgit Spiesshofer

(Partner, Hengeler Mueller Law Firm, Germany)

Speakers:

Matthias Hofferberth

(Goethe Universität Frankfurt a.M., Germany)

Tanja Brühl

(Goethe Universität Frankfurt a.M., Germany)

Julia Hillebrandt

(University of Zurich, Switzerland)

Helmut Dietl

(University of Zurich, Switzerland)

Egon Franck

(University of Zurich, Switzerland)

Shann Turnbull

(Department of Government and International Relations, University of Sydney , Australia)

Business in Civil Society

Presentation and Panel Discussion

Chair:

Frank Heuberger

(Member of the board, Centrum für Corporate Citizenship Deutschland (CCCD), Germany)

Speakers:

Nina Belyaeva

(S.J.D., Chair, Public Policy Department, State University - Higher School of Economics, Moscow, Russia)

Peter Kusterer

(Manager Corporate Citizenship und Corporate Affairs, IBM Deutschland , Germany)

Philip H. Mirvis

(Senior Research Fellow , The Boston College Center for Corporate Citizenship, USA)

Heidi Schelbert

(Professor Emerita for Macroeconomics and Applied Economic Research, University Zurich, Switzerland)

Doing Business in Emerging and/or Troubled Economies

Chair:

Daniel Smuda

(CEO, Tivona Partners, Germany)

Speakers:

Moira Feil

(Peace Research Institute Frankfurt, Germany)

Dietlind Freiberg

(Linde AG, Germany)

Nicole Kranz

(Freie Universität Berlin, Germany)

CSR in China

Chair:

Joachim Schwalbach

(Director, Institute of Management, Humboldt-Universität zu Berlin, Germany)

Speakers:

Tatjana Chahoud

(Political Scientist, German Development Institute (DIE), Germany)

Christoph Lattemann

(University of Potsdam, Chair for Corporate Governance and E-Commerce)

Marc Fetscherin

(Rollins College, USA)

Anna-Maria Schneider

(Research Assistant, Humboldt-Universität zu Berlin, Institute of Management, Germany)

Ilan Alon

(Rollins College, USA)

Su Qi

(Sun Yat-sen University, China)

Are Shareholders Happy With CSR? - The Impact of CSR-Activities on Corporate Performance

Chair:

Martin Blumberg

(Partner, brands & values GmbH, Germany)

Speakers:

Punit Arora

(Syracuse University, USA)

Martin Blumberg

(Partner, brands & values GmbH, Germany)

Albin Kälin

(CEO, EPEA Internationale Umweltforschung GmbH, Germany)

Andrea Liesen

(Institute for Futures Studies and Technology Assessment, Germany)

Tobias Hahn

(Institute for Futures Studies and Technology Assessment, Berlin, Germany)

Frank Figge

(Queen’s University Belfast, Queen’s University Management School, United Kingdom)

Stelios Zyglidopoulos

(Judge Business School University of Cambridge, United Kingdom)

Sandra Rothenberg

(Rochester Institute of Technology College of Business, USA)

Responsible Supply Chain Management

Chair:

Markus Sterr

(Deutscher Entwicklungsdienst gGmbH, Germany)

Speakers:

Anja Meinecke

(PricewaterhouseCoopers AG WPG, Germany)

Sascha Sobek

(Manager Global Sustainable Business Solutions, PricewaterhouseCoopers, Germany)

Markus Sterr

(Deutscher Entwicklungsdienst gGmbH, Germany)

Heike Flämig

(Hamburg University of Technology - Institute for Transport Planning and Logistics, Germany)

Christof Hertel

(Institute for Transport Planning and Logistics, Hamburg University of Technology, Germany)

Michael Metzger

(INCAE Business School, Costa Rica)

Lawrence Pratt

(Professor, INCAE Busines School, Costa Rica)

Juliano Flores

(INCAE Business School, Costa Rica)

How to Communicate CSR (I)

Panel Discussion

Chair:

Marc-Oliver Voigt

(Editor in Chief, Communication Director magazine, Germany)

Speakers:

Yves Thomas Dorval

(Head of Corporate Social Responsibility and Communication, British-American-Tobacco, United Kingdom)

Caroline Hempstead

(Vice President for Corporate Communications, Astrazeneca, United Kingdom)

Patricia O'Hayer

(Vice President Communications & Corporate Responsibility, Unilever, United Kingdom/The Netherlands)